Absolute record: 60,000 people visited the Salón Moto
29/10/2018
The international event had its first edition in Argentina and closed with great success. The exhibition was the place chosen by the brands to make more than 50 launches, 23 conferences and different tests on an outdoor track.
The 1st Salón Moto was held from October 25 to 28 at La Rural and it was a resounding success, exceeding the expectations of convocation. More than 60,000 people gathered for four days to meet the latest models of motorcycles on the market.
Organized by the Motor Vehicle Manufacturers Chamber (CAFAM) and Messe Frankfurt Argentina, the Salón was a unique and international gathering attended by more than 80 exhibitors and 120 brands.
The first day of the exhibition was attended by important figures from the public and private sectors. Both the Minister of Transportation of the Nation, Mr. Guillermo Dietrich, and the Minister of Production and Labor of the Nation, Mr. Dante Sica, highlighted the work and effort of the motor vehicle sector to carry out this international event and signed agreements with CAFAM to advance in various areas related to safety, the environment and national manufacturing.
The Salón also received the visit of at least eight directors of the parent companies of the terminals, and it became a meeting point for the industry to establish new businesses and alliances. Not only the motorcycle terminals said present, but also the deindumentaria companies, helmets and accessories.
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The evaluation of the organization the President of CAFAM, Eng. Lino Stefanuto, evaluated the experience of this first edition in the following way: "We are very satisfied with the result of this first Salón Moto, both for the response of the public and for the commitment of all the actors of our sector, including that of the Ministers to advance in the legal framework that allows an intelligent industrialization and the elimination of taxes, a distortion that affects both the industrial projects and the collection ". And immediately afterwards he added: "the show has had a level comparable to that of the most important in the world and we believe that it has been a first great step to continue working among all the participants of the motor-motor sector and the authorities, to consolidate a national industry of the motorcycle and take the sector to realize its full potential. "
Meanwhile, the President and CEO of Messe Frankfurt Argentina, Mr. Fernando Gorbarán, said: "We are very proud of the result of the Salón. From our company we bet from minute zero to make this a professional and sustainable event over time, and that is why we signed a long-term agreement with CAFAM. Our commitment as an international event organizer is to continue investing and working together with the most important industries in the country. "
Proposals for all tastes
In the stands, the brands offered different activities for adults and children. There were simulators and virtual reality games, raffles for motorcycles and equipment, artistic interventions for motorcycles, trivia, barbershop service and tattoos.
An important open auditorium was also deployed, exclusively dedicated to technical conferences and presentations. There, figures of the stature of Jorge Martín, René Zanatta, Guillermo "Willy" Pérez, Benedicto "Chiche" Caldarella,
Antonio Dagnilli, Commercial Manager of Betamotor Argentina: "The whole fair has a very good level, we chat with people who have the possibility of traveling abroad and are comparing this show with that of Milan".
Elías Covelo, Head of Marketing Zanella Hnos: "The Motorcycle Show is an injection for the motorcycle industry, for all that it implies for each of the brands to be present here."
Silvina Ortiz de Rozas, General Manager Harley Davidson Argentina. "Thanks to the Salón Moto we now have a space to show all our brands, products and new launches as Brazil has, for example. We hope to be back in two more years here in the Salon ".
Javier Pizzolito, Mauricio "Paco" Gómez, Claudio Pesce, Gustavo Morea, Martín Urruty, among others, gave lectures on motocross practice and technique, safe driving tips, motorcycling history and experiences in the Dakar. The audience accompanied each of these talks.
Road Safety was another of the central themes of the event, through the participation of the Government of the Autonomous City of Buenos Aires, the Province of Buenos Aires and the National Road Safety Agency, who offered various training on the importance of helmet use and safe driving awareness.
The event also had an outdoor demonstration area, where the motorcycle brands presented their new models in motion on a track specially designed for that purpose, where fans could witness various tests.
The organizers have already confirmed the date of the second edition, which will take place from October 14 to 18, 2020, again at La Rural Predio Ferial.
The exhibitors, in first person
The protagonists of the day evaluated their passage through the 1st Salón MOto: Pablo Hlebszevitsch, President Yamaha Motor Argentina: "I have nothing left but words of thanks to the organization for how the event went."
Santiago Di Pardo, Institutional Relations Manager of Honda Motor of Argentina: "This event is very important, it allows us to have a direct contact with the client. And the truth is that it has achieved a level of quality in terms of stands, events and exhibition of
first line products ".
Sebastián Centeno, Manager BMW Motorad Argentina: "The most important part of participating in the Motorcycle Show is to give the two-wheel enthusiasts the chance to get to know in one place all the variants, the presentations, the brands, practically all the
Models".
Leandro Otharam, Commercial Manager of Kärcher Argentina: "The influx of the public is huge and every day we see that people come to the stand, they are interested, they interact with the brand, they ask, they ask for information about the products".
Leandro Garat, CEO of Plaza Motos: "Showing an exhibition of these characteristics in Argentina benefits the entire motorcycle sector, because we give a message of unity and show the potential of the item."
Facundo Lippo, Motomel Motos Commercial Director of Grupo Motomel - Benelli reference: "It is the right moment for the motorcycle sector to be gathered in an event of such magnitude and demonstrate that the motorcycle market is in full growth".
Hernan Sirianni, Project Leader of Kawasaki: "We are really excited about what this new Hall is causing. A novelty for the market in Argentina and a confirmation that the local market is at this level of Salon. "
The experience of the visitors
These were some comments from the public that participated in the 1st Salón Moto of Argentina:
"The show exceeded my expectations, the best brands all together," said Maximiliano de CABA.
"We came with my 10-year-old son who also loves motorcycles like me, it's an exhibition that is really worth seeing," said Marcelo, from the Northern Zone of the Province of Buenos Aires.
"We come from Rosario exclusively to the Salon, excellent all the stands and all the new models that the brands bring," said Maximiliano de Rosario.
"I think it is fundamental that in Argentina we have a Fair like this where the whole motorcycle industry meets, an excellent meeting point for all of us who are fans of the two wheels", said Claudia from CABA.
