Motomel disembarks in Aztec soil.
23/04/2019
The company announced that it began operating in Mexico as of April this year. The Argentine brand with the highest national patenting in 2019, expands its presence to 4 countries in Latin America: Uruguay, Bolivia, Chile and Mexico, thus consolidating its international expansion.
The brand began to be marketed through the retail channel, exclusive to Liverpool stores, Mexico's number one chain with more than 150 branches throughout the country. Initially disembarks with 2 models: DLX 110 and CAFE RACER 150, in a second stage two more models will be added.
Facundo Lippo, Commercial Director of Motomel said: "We started a process of regional expansion of the brand by latinameirca two years ago, the first landing was made in Uruguay where we are already having an important market share, then we entered the market of Bolivia and Chile and now we come to the Mexican market. Our project aims to consolidate the brand throughout the region as we have achieved in Argentina, betting on the quality of service, with products of an excellent price / quality ratio ".
Motomel DLX110
He continued: "We are ready to disembark in two new markets, which would lead to 7 Motomel representations throughout Latin America. In all the countries that are present, our bikes are positioned very quickly and in many of them, we are already in the consolidation stage of the brand. "
Regarding the first models that will be achieved in Mexico, the DLX 110 is a vehicle of attractive design and good dimensions. It is very versatile, ideal for short and medium journeys. Its consumption is optimized thanks to its 4-stroke engine with electric start and kick, with excellent autonomy, performance and performance.
For its part, CAFE RACER 150, is a unique motorcycle in which modern and classic converge. Equipped with a 4-stroke engine, 150cc with electric start and kick. It has front disc brake for greater safety. It has aluminum spokes and aluminum mudguards, silver color. Handlebar, optics and rear view mirrors, café racer style. LED technology in its turn and position lights; and simile leather seat.
Motomel as well as growing to the region, was the national brand with the highest patents so far in 2019, with 18,000 units and second in market share, according to CAFAM, with the Motomel B110 being the second most patented model in the country. .
Facundo Lippo Director Comercial de Motomel.
